Social+Media+3

Marketing using Social Media
**//Social Media is used in marketing.// ** **Task One** Identify businesses that use social media.  **//Group Research//** In your group, research and discuss businesses that have a presence on Facebook. List at least six with a brief description of the business.

**Task Two** How do businesses use social media to market themselves? What are the problems or benefits of using social media to market businesses? //**Watch the following videos **//

**Video 1:** media type="youtube" key="X9sTq3pzNQQ" height="315" width="560"

( Deminghill, 2010 )

**Video 2:** media type="youtube" key="gza8dvN8Hkc" height="315" width="420"

( UpsideDownIceberg, 2009 )

**Task Three**
Consider **//how//** businesses use social media. What do they hope to achieve through using social networking to connect with customers, staff, and stakeholders?

//**Add a discussion to your portfolio**// Choose one business from your list in **Task 1** and write a 100-200 word discussion on the following questions.:
 * the purpose of social networking for this company,
 * the payoff (ie benefits of it)
 * potential problems or issues that this may cause the company
 * Does the company effectively use the networking to their advantage / Do they not use it effectively. Why or why not?

**Checkpoint**


 * Before you move on you should have:**
 * **100-200 word discussion on problems and solutions of incorporating social media into your chosen business.**